Read Article as PDF An Exercise in Profound Theory, created by & Compliments of Marshall Thurber & Matthew Cross Case Study 1 TV Guide was purchased in l987 by media empire builder Rupert Murdoch for more than $2 billion. This publication is essentially nothing more than a well-packaged listing of...

Read Article as PDF From Imitation to Innovation You know there are things in your business you can improve. You also know that you need to continuously improve in order to stay competitive and grow, if for no other reason than to stay ahead in your market. And, you know...

Read Article as PDF How to introduce new ideas, services & products so people will better accept them, by Joel Barker (“Mr. Paradigm”), as inspired by Prof. James Bright These tactics are not traditional salesmanship steps or clever marketing. By determining how well their innovation fits the end users (customers)...